Large or small, our actions forge our futures and hopefully inspire others along the way. Those are just a few of the lessons learned in his entertaining read - there are many more. Find new ways to see. Schultz's story is really about Starbucks getting back to it's core values. For those who don't know, Schultz worked at a gourmet coffee distribution company called Starbucks.
To this end Schultz envisions himself as the hero of his own story, dare I say even the Starbucks messiah. I saw many opportunities to integrate the tidbits important to me and my business and look forward to the change that comes with learning! This review is an abbreviated version of one that I wrote for There are interesting events detailed in this book, but you have to work through the murk of endless corporate jargon to get to them. In this personal, suspenseful, and surprisingly open account, Schultz traces his own journey to help Starbucks reclaim its original customer-centric values and mission while aggressively innovating and embracing the changing landscape of technology. A few moments re There are interesting events detailed in this book, but you have to work through the murk of endless corporate jargon to get to them. I totally don't buy it.
Onward: How Starbucks Fought for Its Life Without Losing Its Soul How Starbucks Fought for Its Life Without Losing Its Soul. I have no doubt that this is Howard Schultz's authentic voice, but he hasn't adapted himself to the medium here. He merged Starbucks with his own set of coffee stores, and kept the Starbucks name for the merged entity, because he preferred it. Listening to him go on and on about the intricacies of the fresh roast of Ethiopian Arabica beans and the clover filtering system firmly impresses in me the fact that Mr. The book's flaw is that it is so self-serving. He has been recognized extensively for his passion, leadership, and efforts to strengthen communities, with honors including the Horatio Alger Award for those who have overcome adversity to achieve success; the Rev. He even describes how the stores went from bean grinding once a day to once a pot to better optimize the customer experience of the smell of the coffee shop.
Howard and his wife, Sheri, live in Seattle and have two children. Our parallel circumstances were a bit uncanny, and although our respective businesses - coffee and computers - could not have been more different, Michael, as a returning founder, had a unique perspective and insight about what I could expect. Coffee beans were ground at the stores again. From the famous leaked memo that exposed his criticisms of Starbucks to new product strategies and rollouts, Schultz bares all about the painful yet often exhilarating steps he had to take to turn the company around. Schultz comes across as an egotistical, self absorbed guy.
Find truth in trials and lessons in mistakes. He graduated Northern Michigan University with a bachelor's degree in Communication. Howard Schultz is very passionate about coffee. He built a very successful chain, handed off the control to someone else, and then made big steps to rebuild it in a tough economy after it was failing. Would it have been such a catastrophe if everyone had taken a day to think it all through? You could do without this one. And for me The problem with this book is that it is written by a person with a very biased point of view, namely, the ceo of the company. Therefore, I was dismayed in 2008 when Starbucks was floundering financially.
Or when a bunch of Starbucks employees listen to him or show up to mandatory meetings and then clap he says he's blown away by how much they are responding to his ideas really--maybe it's because he's their boss. . The best part was the description of the Clover brewed coffee machine and the theater of espresso-based drinks. I found it all a bit much to swallow. And their cafes have a nice vibe and are awesome to hang out in.
This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer. He overnights them all his work product. The most interesting aspect of this account, for me, is that it serves as a perfect illustration of how annoying American upper managament can be. It's a great look into the struggles of a man dedicated to not only deliver a product but also a service. However, what makes this book most worthwhile is that it is a book about strategy based on core values. I'm not even a coffee drinker and enjoyed it! But if you like real-life stories of corporate derring-do, pick up this grande sized read. And thus was born the one-word tag line that would one day lend a title to his book.
Because talking about your barista donating a kidney to a regular customer. They have a ton of philanthropic partnerships, not to mention providing health insurance to their part-time employees they were the first to offer such health benefits. A structure he uses frequently is to print a transcript of a speech he gave - a shareholder meeting or earnings call - and then intersperse his thought process. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. I'm amazed at what he's done, it's just not a great read. The book does explain why Starbucks is Starbucks, and is worth reading for that.