That is also why this should be read by everyone from web editors to marketing directors. All Jeff Bezos did is slap some stuff onto a website, and look at him! It helps sell products and deliver services. Words drive actions on the Web. On the Internet, if you're not read, you're dead. Wish there were a newer edition, however.
On the Internet, if you're not read, you're dead. A truly customer-focused website always has high quality content. In Ireland, we say we are going on a summer holiday when we are going away for a week or two. I mean how hard could it be? So, by emphasizing its organizational structure on the Web, rather than what the tourist wants, Irish tourism is creating a big problem for itself — one that is relevant to most organizations. Talking about volume is the wrong way to think about the Web if you want to maximize value. Gerry McGovern does a good job of identifying the major differences between writing online and offline copy. Commerce is selling with people.
I recommend this book to every single person who writes for the web - beginner and veteran alike. I was responsible for 50 articles a year for a newsletter for TechRepublic. Gerry McGovern has a core grasp on the nature of ineffective web writing and how to solve it with practical techniques. Content needs to drive action. Their choices were to be influenced by the target readers they had identified, who were parents and teachers. Successful cheap-flight airlines like Aer Lingus and Ryanair are recognizing that, on the Web, the customer controls the language.
You now have access to his brilliance, all for the price of a book. . Of the many ideas I took away from the book and the seminar, one of the most meaningful for me was this: The difference between traditional marketing and Web marketing is the difference between getting attention and giving attention. People share common carewords When faced with a particular task, people all over the world use the same basic carewords. On the Web, content is indeed king. State Department, Microsoft, and University of California, San Diego.
I was working full time and cranking out articles at the rate of over 75 per year. Involved with the Web since the early Nineties, Gerry is regarded by many as the leading international expert on helping organizations deliver value with their web content. From travel companies to software companies, from universities to governments, it's something that has to be got right. Accessible, concise and practical, it will make your website really work for you. You measure, you re-frame, you redesign, you re-relate. Filler content is taken from print and thrown up on the website.
Be sure that all of your content is written from the point of view of your customer. Useful advice: -Read every page of your website at least every 12 months. On the Internet, if you're not read, you're dead. Or should that be Great Irish Vacations? Would that there were a standard operating procedure to ferret out the words that each of us wants to hear. The consistency of choices from these 1000 people was amazing. Some time ago, I did a careword exercise with a government department of education.
Not just from reviewers and pundits, but from all your friends and colleagues. Of course, the devil is in the details. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website owner how to present your material in a compelling way which follows the accepted rules of layout and navigation that will keep site visitors on your site longer. Favorites: Originally, press releases were not meant to be published. Accessible, concise and practical, it will make your website really work for you.
It is a rare book that informs the way this one does. This is the first I read, so it is hard for me to compare it with others, but without comparisson it is ok. Liked the focus on measuring results. Think of Mary, Jennifer, Tomas, and Johan every day. It is as relevant in 2017 as it was when it was first written in 2006.
Even for a nonprofit which we are , it is useful stuff that I think we can use even though we don't have a huge web budget. Useful advice: -Read every page of your website at least every 12 months. At the same time I was still writing for Developer. I learned how to become a production writer while I was working full-time at a consulting company before I restarted my company. I am still struggling to get an idea of what patrons care about and how they would describe it in words. The essence oа great publishing is about gett Favorites: Originally, press releases were not meant to be published.
Publish a website you can manage. However, I learned how to make sure I was writing — and writing reasonable quality stuff — every day. These carewords tell us what the tourist requires. It helps sell products and deliver services. The numbers that management is using in relation to the Web are generally weak. The problem is that once you have gotten your nifty new product, the killer web content mcgovern gerry gets a brief glance, maybe a once over, but it often tends to get discarded or lost with the original packaging. Oh, it is so, so worthwhile.