Also, why do we now have to jump all over the place to find the trays? There are several different places to find clocks for example. Right off the bat: I agree that the omission of blotters and assorted other collectibles from this guide is a gaping omission as big as a barn. They used to be simplified in one area. Not one Cleveland Electric Neon Clock. The decorative strip measures 28 by 54 inches. New guidelines for grading and evaluating items, along with a variety of resources to help both new and experienced collectors, will prove invaluable.
However, we also have been receiving a few emails about items that people already have. As I've been buying and selling blotters based on the Petretti's prices, I feel I cannot give this book a good rating. As of January, 2010 - perhaps more than anything the tray market has really suffered. Even though this is a older book it is still very valuable to have as the newer Coca Cola books do not have nearly the amount of items in them as this book does. Let me get on my soapbox for a minute and conclude by saying that I've been collecting 1890's - 1930's Coca Cola items for the past 20 years and have acquired a pretty extensive collection.
Because of Allan's books my items have appreciated substantially. There's a ton of background information and fascinating history of the popular collectible. As for the items below near-mint - those can typically be obtained at 20% - 30% of the guide prices. This book is a must have! Take care when valuing Coke trays as many of the most valuable examples have been. If a 12th edition ever comes out, I'm going to check it out before buying, to see if these problems have been fixed.
I hardly use this guide anymore for several reasons: 1 The back index is as bad as they come. The best that can be said about this guide is that it's big. In addition to current collector values, descriptions and photos for thousands of items, this edition contains more than twice as much color as in the past—160 color plates in all—loaded with crisp clear photos of the most-desirable Coca-Cola collectibles. Coca-Cola Norman Rockwell Serving Tray This serving tray features the artwork of Norman Rockwell and is dated around 1931. Lists hundreds of items that are not in the other Coca Cola books. It is poorly organized and has way too many omissions to be my primary guide.
He's been collecting, dealing and promoting this collecting arena since the early 1970s. I think the high pricing in guides like this actually harms the market, since most collectors can no longer afford the older, quality items. This is a top notch book on Coca Cola vintage items. I don't know how such a large variety of items can be located and organized. I have to say that in my humble opinion the prices that are in this book are dangerously overstated - perhaps in an attempt to help us older guys as we approach retirement. But I still enjoy the hobby - yet I can hardly afford to stay with it. No one could keep track of the huge amounts of Coca Cola memorabilia sales in all venues around the country.
If anyone can tell you about prices for your items, is this guy. In addition to current collector values, descriptions and photos for thousands of items, this edition contains more than twice as much color as in the past-160 color plates in all-loaded with crisp clear photos of the most-desirable Coca-Cola collectibles. The down side is that not all items are listed. Missing some of the major buttons. I have owned most editions of this book, and as a resource for researching Coca Cola memorabilia, I would have to say it is unsurpassed.
There are just a few small rubs to the rim, though the overall condition is excellent. To buy this book at the lowest price,. I'm fearful that the number of vintage-item collectors is wanning, and the interest in the hobby is really falling off. This book is a must have for any Coca Cola collector or antique dealer. And then there's the illogical order of everything. Many desirable items have no activity because of greedy sellers that set minimum prices that are out of sync with demand. I'm sure the author felt it was completely logical, but his logic escapes me.
Comments are always welcome so feel free to email me at conapt hotmail. This expanded and updated edition—four years in the making—is the best volume yet. However, the back of the book was very helpful with the section on slogans for different years. There is a ton of information on collectible items. Depicting a young boy enjoying a Coke while eating lunch with his dog next to a tree, it has beautiful, strong colors. Coke varies greatly and rare, high-quality pieces can fetch top dollar.
As a collector, I never pay at price-levels shown in this edition, and I certainly do not obtain these prices when I occasionally sell an item off on an internet auction site. Even though it has been professionally restored, this poster is considered to be in very good condition due to its size and rarity. As collectors, we love to see what other people have and what they are willing to trade or sell. This one is rare, featuring a lovely woman lounging in a white evening gown enjoying a glass of Coke. It is a good book, but I wish it listed more of the collectibles or at least mentioned them. I buy and sell antique and vintage Coca Cola items and I have found this book to be very helpful. Just a little too much potential for conflict of interest.